Where press gets a fresh kick
The smart digital hub that fuels LØCI's media growth
How LØCI transformed media relations with a smart digital newsroom
We created a newsroom for LØCI, elevating them from a static press page they used on their ecommerce site, to an integrated newsroom that will grow with them and encourage media enquiries and press pick-up. As a brand growing at scale, they needed a centralised location for the increase in stories and media traffic. Now their small marketing & PR team can drive all traffic to a single destination & stop emailing press packs upon request (which was happening multiple times a day) freeing up valuable time.
LØCI's campaign with Nicki Minaj was the highlight of the newsroom's first year
"Nothing short of phenomenal"
Working with DNA has been an absolute game-changer for us at LØCI. As a platform dedicated to sharing compelling stories and informative content, DNA has become our go-to destination for all our articles, press releases, and campaign needs.
The team at DNA has been nothing short of phenomenal. Their dedication to understanding our vision and accommodating our every need has made the collaboration seamless and enjoyable. From brainstorming sessions to the final execution, they have been with us every step of the way, ensuring that our stories are not just told but resonate deeply with our audience.
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