At our core, we’re not just providers;
we’re problem-solvers. We’ve developed our own content software because we’ve seen first-hand the frustrations that marketing, PR, & brand teams face every day— & we knew there had to be a better way.

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Tech Lovers

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Whether you need strategic insights, creative campaigns, or a seamless platform to host and distribute your content, we’re here to help.

We’ve had the privilege of working with world-leading brands to redefine how they manage and share content, making their processes more agile and future-ready. Originally created for The Economist, our platform became fully ours in 2022, and we’re thrilled to bring its transformative power to you.

Born from a love of technology, content, & marketing - DNA is designed to tackle the challenges of both internal & external communications.

Meet your team

There’s a story behind every person,
business and brand. We’re here to tell yours.

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Gabriella Bord

Life at our agency? Simple – bring brilliant people together and make the impossible look like it was always part of the plan!

Co-Founder & MD
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Sargina  Kelaita

Creativity is contagious... pass it on. Watch what happens when you fill a room with brilliant minds!

Co-Founder & Partner
Empower
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Matias Burgos

Dream big and be disruptive. If you’re doing the same as everyone else, you’ve already failed.

CTO
Innovate
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SEE HOW
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Paula Joof

It’s better to be someone’s shot of whiskey than everyones cup of  tea.

Business Director
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Elise Holly

The secret is not to do more, it’s to create content that really matters.

Content Manager
Innovate
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Jez Cuckow

I craft brands that look good & feel even better.

Creative Brand Strategist
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Ian Hare

Creative writing is about the painting of the voice.

Lead Content Writer
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Sebastián del Campo

I'm like a digital plumber – you don't see my best work, but you'd definitely notice if it wasn't there.

DevOps
Empower
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Federica Artagaveytia

I speak 5 languages fluently: JavaScript, Python, PHP, sarcasm, & coffee. The last two are essential for debugging at 3 AM.

Developer
Innovate
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SEE HOW
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Adam Brewster

If you need me, I'll be turning client feedback like 'make it pop' into award-winning visuals.

Design Director
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Mel Walsh

I turn market research into magic tricks & consumer insights into love stories.

Strategy Partner
Ignite
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Adam Wilkes

Some see a static world – I see endless possibilities for movement. If it isn't moving, is it even designed?

Motion Designer
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Fernán González

One day we're brainstorming wild ideas, the next we're actually building them.

Developer
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Lauren McKay

Some see keywords and analytics, I see stories waiting to be told. We're not just reaching audiences – we're building conversations!

SEO & Content
Empower
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Abigail Roberts-Law

Words have power, but great content has a superpower – it brings the right people to the right places at exactly the right time.

SEO & Content
Bold brands that trust us.
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The impact we have

Don’t just take our word for it…

/01

"The relationship we have with them is second to none"

We work closely with the team at DNA to create content for our V-Hub service which we distribute across 15 markets.

The quality of the content and the relationship we have with them is second to none. We’ve also created our own internal content hosting platform which will make the process of sharing all the great assets with our teams around the world quick and easy - saving us loads of time and effort!

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Josie Madoc
V-Hub Content Strategy & Activation Lead, Vodafone Business
/02

"The team at DNA has been nothing short of phenomenal"

Working with DNA has been an absolute game-changer for us at LØCI. DNA has become our go-to destination for all our articles, press releases, and campaign needs.

The team at DNA has been nothing short of phenomenal. Their dedication to understanding our vision and accommodating our every need has made the collaboration seamless and enjoyable. From brainstorming sessions to the final execution, they have been with us every step of the way.

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Raluca Bosinceanu
Marketing Manager, LØCI
/03

"DNA went above and beyond"

The design and production team of DNA are by far the best I have ever worked with, from concept to design they took Moola to a recognisable brand which increased our ROI for customer acquisition by 38% an average 40.2% open rate, 15.2 % click conversion and a boost on our PPC campaign. I highly recommend DNA as one of the best marketing agencies.

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Mia Patel
CEO, Moola
/04

"An absolute game-changer"

This platform is an absolute game changer for us. As a rapidly growing business, we needed an internal content hosting platform that evolves and has the flexibility to grow with us.

The DNA team have been responsive to all of our requests and fully understand what we need. I couldn’t recommend them and their platform enough.

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Pamela Brown
CMO, Aira
/05

"It's been a really good working relationship"

As a European airline, we need to manage our comms across Europe. The newsroom allows us to do this by having multi-language functionality, a comprehensive database to target and we're able to upload all our assets to one place. This makes it really easy to direct journalists and external stakeholders to be able to get the assets that they want.

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Andy Cockburn
PR Manager, easyJet
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It’s in your DNA
Your
story

Ready to turn it into something worth a second look?
Let’s make it happen.