A media centre with wings
Taking flight: how easyJet's global newsroom transformed media communication
Six markets, one platform: inside easyJet's media revolution
The easyJet press teams worked in a very traditional way, with most of their campaigns and comms with the media being organised through emails. With their small press team spread across multiple countries, working in multiple languages, they needed a centralised hub to house all news, content and media.
Page views to easyJet's media centre soared 318% in 2024
"Easy to use"
Our easyJet media centre is often complimented by media. It’s flexible and concise and really easy to use. With the amount of content we produce the DNA packages it up perfectly and has the ability to download in different languages and formats to work across owned and earned channels.
We created a fully-branded, one-stop-shop for all easyJet news to be used by global media. Now easyJet can host, publish and distribute stories at the click of a button. Their newsroom, now with 6 markets, is the go-to source for journalists around the globe.
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